Sponsorship Opportunities

From creating brand awareness and entertaining key clients to increasing store traffic and sales, 4th & B is the ideal marketing platform for reaching potential clients from all over San Diego County.

As San Diego's premiere concert venue and special event hall, 4th & B has been delivering quality entertainment for nearly seven years. Because of the diversity of our events, 4th & B offers a wide base of target markets with each show we produce. 4th & B is equipped with state-of-the-art sound and lighting systems, has the best acoustics of any venue in San Diego, and can accommodate 1,500 guests per show. Artists recognize 4th & B's unparalleled sound and technical qualities, making us the "venue to play" in San Diego. Since 4th & B produces approximately 180 shows per year, we have the contacts in the music and entertainment community, as well as the data necessary to provide the best possible bookings for concerts and stand-up comedies.

We invite POTENTIAL SPONSOR to tap the sales and marketing power of 4th & B concerts and special events by becoming an Official Sponsor of a single show, a series of concerts, or even a full year of events. Your fully-integrated package of primary benefits includes:

• Title. National entertainers such as BB King draw up to 1,500 people per event. Your banner may be hung prominently center stage to ensure a dominant presence throughout each show.
• Display. 4th & B can provide several key locations for POTENTIAL SPONSOR to showcase products and services, interact with customers and provide demonstrations. A booth for your sales force may be set up in the front lobby to demonstrate and sell products or services. Again, the side lounge serves as another great area for customer interactions.
• Guaranteed Visibility. POTENTIAL SPONSOR will be included in 4th & B's extensive advertising for each show sponsored (Print: The Reader/City Beat, website, emails, grass-roots, ticketing, and radio when applicable).

4th & B's tremendous popularity and high visibility create the perfect hook for increasing floor traffic and sales and enhancing corporate image.

In short, 4th & B sponsorship offers a platform to sell more POTENTIAL SPONSOR products and services.

Here's how:

• Point of Sale Promotions. Increase floor traffic by offering complimentary tickets for prospects that visit area retail stores or purchase on-line. To promote special discount pricing and other offers, 4th& B can include specials on fliers and/or stuff ticket envelopes.
• Retailer Incentives. Use your 4th & B tie to create a traffic builder such as a mini concert in the parking lot to promote a big sale. This dramatic attention-grabber will also drum up excitement for your product, especially when linked with a free ticket offer.
• Impactful Client Entertainment. Spend quality time with your key clients in a high-prestige environment. VIPs or customers that purchase services or products may be rewarded with invites to a sound check party, VIP meet & greet, etc, thus creating heightened excitement and ensuring a memorable entertainment experience.

Thank you for taking your time to consider a link with 4th & B. Please consider this proposal as a starting outline. There obviously are additional opportunities that can be explored. I know that once we meet and I learn more about your objectives, we can tailor the program to your exact goals and priorities.

Sincerely,

Beth Bennett
publicity@4thandB.com
4th & B Director of Marketing & Sponsorship
619.231.4343 phone
619.231.4267 fax

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